Author Style Guideline

ISSN: 2708-6224/ eISSN: 2708-6232

Author Style Guideline
This guideline describes the technical details that authors should follow when preparing and formatting their manuscripts for submission to the Journal of Entrepreneurial Innovations (JEI). Authors are also encouraged to read through articles in the JEI to familiarise themselves with the journal's style and content.

1. Title page
The title page must be a separate page. It should contain all the authors' full names and affiliations (names of universities) together with the title of the manuscript. The name of the corresponding author should be clearly indicated.

On the second page, do not include authors' name.
Authors should include their affiliation and ORCID below their name, after the title of the article.

If authors do not have ORCID credentials, please register on:

2. Layout
All manuscripts are to be submitted as Microsoft Word files.
All graphic material has to be positioned at the correct place in the text and should be of a good quality and not pixelated.

Manuscripts must be presented as:

    • Documents to be set of A4 paper with 2.5cm margins all around;
    • Arial font 11pt;
    • 1.5 line spacing.

Proofing language must be set as UK English (e.g. programme not program; colour not color; travelled not traveled; organise; organisation; organising not -ize).


Word count Manuscripts should not exceed 7 500 words (including tables, figures & graphs).
Abstract Maximum of 250 words. The abstract should cover important details including the Background, Purpose or objectives, methodology, Findings, Implications and Conclusion
References Use APA Referencing style
Tables/ Figures Tables and figures are important in enriching research papers. But, these should not be over-used. Limit figures and tables to no more than 7 Tables/ Figures
Ethical statement Ethical statements should be included in the manuscript, if applicable
Language UK English

3. Article layout
Although this might not apply all the time, the layout of the manuscripts should be structured as follows:

  • 1. Introduction, background, and purpose
  • 2. Literature review and theoretical basis of the study
  • 3. Research objectives, questions or hypotheses
  • 4. Research design,
  • 5. Findings
  • 6. Discussion
  • 7. Recommendations and Conclusions
  • 8. Limitations
  • 9. Acknowledgements

3.1. Doctoral proposal layout
To promote the publication of research and scientific for new and upcoming scholars, JEI encourages doctoral students to publish their research proposals. This is a unique offering for Masters and PhD students. This is a proactive approach taken because postgraduate students in the developing world are still developing research experience and are constrained by financial resources to become published. JEI created this unique opportunity for postgraduate students to develop research and publishing skills, at virtually no cost to them. All costs related to language editing are carried by JEI.

Qualified supervisors will provide constructive feedback and the concerned candidates will be afforded the opportunity to improve on their proposals, which will invariably result in better theses. Doctoral proposals, as these tend to be considerably short publications in the region of about 1, 500 and 3, 000 words. Given their uniqueness, doctoral proposals should be presented in the following format:

  • Introduction and Background
  • Purpose
  • Brief Literature Review
  • Research Gap
  • Research Problem
  • Research Question
  • Proposed Methodologies
  • Contributions of the Body of Knowledge
  • Personal Reflections
  • References


4. Style
Do not use the ampersand (&) anywhere in the text except when used correctly for citations; use the word "and" instead.
Italicise all non-English words or phrases. Also, these should be glossed by English equivalent words or phrases in parentheses, e.g. indoda (a man). Words well known in South African

5. Acknowledgements
Acknowledgements are to be placed at the end of the article, after the references. These should be brief and precise. Acknowledgments are to be used to recognise sources of financial and logistical support and permission to reproduce materials from other sources.

6. References
Authors should provide direct references to original research sources whenever possible. References should not be used by authors, editors, or peer reviewers to promote self-interests.

6.1. Electronic references (NB: The text reference must correspond with the alphabetical reference list)
Author's surname, name and initials (if available); title of article/publication. Website address (URL):
MacDonald, F. 2017. The Extraordinary Life of the 1920s Lady Gaga. BBC Culture, September 20. Accessed October 6, 2017.

6.2. Journal articles
Hoffman, M. (2020). The development of entrepreneurs in at university in an emerging economy: A conceptual framework. Journal of Entrepreneurial Innovations, 1(1): 55-63.
Sabastien, M., Guderley, H & Dodson, J.J. (2008). Paternal reproductive strategy influences metabolic capacities and muscle development of atlantic salmon (Salmo salar L.) Embryos. Physiological and Biochemical Zoology, 81 (4): 402-13.
Mati, K. & Shambare, R. (2016). Developing lifelong customers in the mobile phone market: A South African case study. African Journal of Science, Technology, Innovation and Development, 8(1): 52-60.

6.3. Books
One author
Pollan, M. 2006. The Omnivore's Dilemma: A Natural History of Four Meals. New York: Penguin.
Two or three authors
Ward, G.C., & Burns, K. 2007. The War: An Intimate History, 1941-1945. New York: Knopf.

Chapter or other part of a book
Kelly, J. D. 2010. Seeing Red: Mao Fetishism, Pax Americana, and the Moral Economy of War. In Anthropology and Global Counterinsurgency, edited by John D. Kelly, Beatrice Jauregui, Sean T. Mitchell, and Jeremy Walton, 67-83. Chicago: University of Chicago Press.

Book published electronically
If a book is available in more than one format, cite the version you consulted. For books consulted online, list a URL and include an access date. If no fixed page numbers are available, you can include a section title or a chapter or other number.
Austen, J. 2007. Pride and Prejudice. New York: Penguin Classics. Kindle edition.
Kurland, P. B., & Ralph, L., eds. 1987. The Founders' Constitution. Chicago: University of Chicago Press. (accessed January 1, 2012).

6.4. Thesis or dissertation
Chakuzira, W. 2015. Application of Mobile and Social Networking Technologies in Higher Learning Institutions. M Com Management. (Dissertation). University of Venda.

6.5. Paper presented at a meeting or conference
Adelman, R. 2009. Such Stuff as Dreams are Made Of: God's Footstool in the Aramaic Targumim and Midrashic Tradition. Paper presented at the annual meeting for the Society of Biblical Literature, New Orleans, Louisiana, November 21-24.

For more information, please contact the Editorial Office on