Journal of Entrepreneurial Innovations

2022-11-23T07:48:35+00:00

IMPROVING THE GROWTH OPPORTUNITIES OF SMALLSCALE ACCOMMODATION BUSINESSES THROUGH GOVERNMENT-PRIVATE SECTOR INTERVENTION

2022-11-23T07:02:17+00:00

One of the fastest growing sectors of the South African economy is tourism. As such, it provides an excellent opportunity for profit-driven entrepreneurs. Within the tourism sector, small-scale accommodation businesses (SSABs) have become popular for the ‘relative’ ease of establishment. Given their relative ease of establishment and the accruable benefits for the owner/manager, factors that impede their expansion deserve research attention. Interestingly, as extant literature suggests, business expansion and sustainability issues are among the growth challenges confronting SSABs. This study thus aimed to determine the factors that interfere with developing and sustaining SSABs in Cape Town's Central Business District (CBD). A quantitative technique was used in this study, with 100 questionnaires distributed to respondents within SSABs in and around Cape Town's City Centre. The data was analysed with IBM SPSS Statistics software, and the results are provided in tabular format using cross-tabulation and/or graphs. As a critical sector of the Cape Town tourism industry, SSABs face increased competition and a lack of financial assistance. Additionally, they are affected by macroenvironmental forces such as political, technological, legal, environmental, economic, and social forces. The findings suggest that the government should invest more in assisting SSABs in developing (1) more effective strategies for reducing crime in the Cape Town central business district (CBD), which affects the tourism market, and (2) more favourable regulations for visitors and tourism-related activities. Additionally, SSABs must establish business relationships with large hotels in order to accelerate the sector's growth.

DO CUSTOMER SATISFACTION AND LOYALTY MEDIATE THE EFFECT OF GRADUATE’S PERCEIVED SERVICE QUALITY ON GRADUATE’S PERCEIVED JOB PERFORMANCE?

2022-11-23T07:15:00+00:00

The study investigated the mediating role of customer satisfaction and loyalty on the effect of perceived service quality on perceived job performance. Based on a sample size of 571, a cross-sectional survey was conducted in Harare, Zimbabwe. Hypothesised relationships were tested using structural equation modelling. Results show that perceived service quality positively influences perceived job performance, customer satisfaction and loyalty. The influence of perceived service quality on perceived job performance was found to be partially mediated by both customer satisfaction and loyalty. Results have theoretical and managerial implications.

ENTREPRENEURIAL RESOURCES AND ENGAGEMENT OF AFRICAN ACADEMICS: EVIDENCE FROM NIGERIA

2022-11-23T07:33:40+00:00

The objective of this study is to empirically examine African academics' entrepreneurial resources and engagement using a leading Nigerian university in order to evaluate the speculation that African academics lack entrepreneurial capabilities to engage in knowledge discovery and commercialisation, as well as to develop an understanding of the entrepreneurship gap in African universities. A cross-sectional survey and validated scales were used to collect data from 298 randomly selected academics from the university's 79 departments and 12 faculties. Descriptive and inferential analyses using mean scores and standard deviations of academics on the study variables, as well as regression analysis, were conducted to test the hypotheses. Contrary to expectations, academics have the necessary entrepreneurial resources to engage in entrepreneurial activities, but as speculated, the level of their entrepreneurial engagement is low. The study adds to the body of knowledge on academic entrepreneurship and makes recommendations to improve African academic entrepreneurial engagement. The limitations of the study and future research directions were discussed.

CONSUMERS' INTENTION TO USE OMNICHANNELS: SOUTH AFRICAN RETAIL STORES PERSPECTIVE

2022-11-23T07:43:10+00:00

The fourth industrial revolution has transformed how we do things, including retailing and consumers' shopping habits. Multiple devices equipped with multiple screens enable consumers to compare prices before purchasing goods or services. Despite the fast pace of technological development that has provided an opportunity for a unique and satisfying experience for consumers through any touch point in the retailing industry globally, retailers in developing countries are still lagging in understanding the factors influencing omnichannel consumers' behaviour. The literature on factors influencing omnichannel use in a South African context remains inconsistent and fragmented, as most previous studies are based on consumers in European and Asian markets (Weber-Snyman & Badenhorst-Weiss, 2018). Against this backdrop, it becomes imperative to explore the factors influencing omnichannel consumers' behaviour in South Africa. The study contributes to the emerging and growing field of omnichannel retailing by identifying the factors influencing consumer behavioural intention to use omnichannel in South Africa.
Consumers seek out new technology to experiment with and be the first to try it among their family and friends. A descriptive survey was conducted in Gauteng province using a questionnaire. Respondents were identified through the convenience sampling method. The study findings suggest that a consumer's intention to purchase in an omnichannel store is influenced by performance expectancy, effort expectancy and personal innovativeness. The researcher recommends that the omnichannel retailer managers properly define the values incorporated in an omnichannel store to stimulate personal innovativeness during the online shopping journey, as personal innovativeness is an essential predictor of purchase intention. It would be interesting for another researcher to replicate this study in other provinces across South Africa, specifically rural areas.