DETERMINANTS OF WOMEN ENTREPRENEURSHIP SUCCESS IN ZIMBABWE. A CASE STUDY OF HARARE METROPOLITAN PROVINCE

Keywords: Harare, Zimbabwe, Informal sector, Entrepreneurship, Women, Entrepreneurial development

Abstract

The role of women in economic development through participation in the informal sector has
been widely reported in the extant literature. This study explores the determinants of women
entrepreneurship success in the Harare Metropolitan Province, Zimbabwe. Self-completed
questionnaires were used to collect data from four hundred (400) women entrepreneurs, as
well as semi-structured interviews with key informants in the Harare Metropolitan Province.
Data analysis used descriptive statistics. The study indicated the following determinants for
success: leadership skills, managerial skills, education and training, motivation for success,
confidence, self-esteem, creativity and innovation. In turn, the key factors inhibiting the
success of women entrepreneurship included, lack of access to finance, poor regulatory
environment, uncertain economic environment, societal stereotypes and poor family support.
The study conclusions highlight the need for women entrepreneurs to cultivate leadership
skills, improve business education skills and training, adopt innovative thinking and to craft
creative strategies. The main recommendations emphasise the need for government support
in mobilizing financial resources, simplifying licensing requirements, and reducing businessrelated
taxes for women entrepreneurs.

Published
2020-05-14